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17 Oct 2016

What is Brand Loyalty … and how much will it cost me?

What is Brand Loyalty Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price. Companies often use different marketing strategies to cultivate…

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14 Oct 2016

What is Twitter … and is it worth tweeting for?

Why bother with Twitter? Twitter is a system of communication that can help your business engage with potential customers. Its one part press release, one part customer service line, and one part Frat party. There are countless ways you can connect with others using Twitter. There are also countless ways…

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