1.0 – What Are Chatbots?
A chatbot is a service, powered by rules and “artificial intelligence,” that your visitors can interact with on your site via a chat interface. They are used to provide your visitors with a better experience and to help you increase your website conversions. They are active on your site 24/7.
Awareness around Chatbots is starting to grow and we’re seeing more and more platforms move to integrate Chatbot facilities. I’m certain you’ve seen Facebook Messenger Chatbots by now.
The utilization of Chatbots has certainly gained momentum in the last few years. Data from Google Trends shows over the last five years, search volume around “Chatbots” grew 19x as individuals and businesses began to realize their value.
“Bot experiences with more engaged audiences are getting 80-90% response rates. While even the least favorable experiences are in the 35-40% range”
But the questions then become:
- What types of business bots exist?
- How do bots save time and create a better experience?
- What do end users want to achieve when using these bots?